Our Story

Built by those who live it

LEVEL UP was not dreamed up in a boardroom. It started in a bag full of warm soda and stale candy, and a simple question: why is there nothing made for this?

Why LEVEL UP exists

The people behind LEVEL UP carry a backup everywhere they go. For years that meant warm soda rolling around the car, sticky juice boxes crushed at the bottom of a backpack, and candy that had lived in the bag since last summer.

None of it was made for the job. Juice is bulky and gets warm. Soda goes flat and sticky. Candy melts, hardens, and disappears exactly when you reach for it. Every option was a compromise borrowed from some other purpose.

So they set out to build the thing they wished existed: a fast-acting glucose drink in a bottle small enough to live in a pocket, made with real cane sugar and nothing artificial, sized as one full serving so there is nothing to measure and nothing left over.

They wanted something made for the job.
So they made it.

LEVEL UP bottle tucked in the side pocket of a gym bag on a wooden bench

What we stand for

Three commitments guide every bottle that leaves the line.

Mission: Make clean, fast fuel that keeps up with real life. One small bottle, one serving, ready wherever you are.
Vision: Set the standard for what a functional drink should be: simple, honest, and effective, with a label you can read in one breath.
Values: Integrity in what goes into the bottle, transparency about what stays out, and community above everything.

Meet the founders

Two friends who carry a backup every single day and got tired of pretending warm soda was a plan.

The two LEVEL UP founders laughing and clinking a Galaxy Grape and a Blazin' Blue Razz bottle together

The Team

Two founders, one job to do

They built LEVEL UP for themselves first. Every flavor, every bottle size, and every ingredient decision was tested the same way: would we actually carry this every day?

Co-Founder

Asher Shashaty

Keeps a bottle in the car, the gym bag, and the desk drawer. Insisted the whole recipe fit in one sentence.

Co-Founder

Tiras Shashaty

Pushed for a bottle small enough to forget until you need it, and flavors good enough to want anyway.